i said no to a six-figure deal.

i’ll tell the whole story inside yap 3, but here’s the short version: a company i actually use offered me six figures to talk about them, and i said no.

bottom line was... i didn’t want to confuse my audience. i didn’t want anyone thinking they need a pile of tech to do what i do. and i really, really didn’t want to trade trust for a check.

walking away from that kind of money was hard of course. but the trust of my audience is worth more to me than the money.

this decision (and 1000 others) about monetizing my content came fast and furiously over the last year.

and the above example was in just ONE monetization stream... brand deals.

now look at digital products. affiliate. UGC. tiktok shop. every single one has its own learning curve, its own unwritten rules, and its own traps that nobody warns you about until you’ve already stepped in one.

that’s the second mountain.

yapping on camera is the first one. cringe mountain. 🏔️ it’s big, and the yap challenge exists to get you up it. the reps. the growth. all of it.

but then you get to the top... and there’s another one. the money mountain. and honestly? this one can feel even sketchier. 🫣

now everybody’s yelling directions at you. do UGC. no, do brand deals. no, sell a course. no, tiktok shop. and from the outside the whole creator economy looks like a lil exclusive club where everybody knows the rules except you.

this is why i decided to build a monetization track inside Yap 3.

i went and found people who are actually on that mountain right now. in the trenches, doing the thing, and willing to tell you where the holes are.

when i say in the trenches... one of them will be just getting back from Korea because TikTok flew her there!

i wanna be really clear about what this monetization track is, because i never want anyone to feel like i wasn't clear: it is NOT a deep-dive course on every way to make money. it’s an honest look behind the curtain from hand-picked, real, kind humans... they will have some free resources as well. i've got questions queued up and you know how i roll - nothing held back.

the goal is for you to walk away understanding three things:

1. there is a LOT of money being made out there and getting your cut doesn’t mean somebody else loses theirs. there’s room at the table for all of us.

2. which path is actually right for YOU. we do that part together at the end, once you’ve heard every one of them. not every way is gonna fit you, and knowing what works for you, will help you shut off all the noise and focus.

3. how to sidestep the traps. the stuff you’d normally only learn by stepping in it. if i can save you even one of those... worth it.

that plus all the yap content and my 2027 game plan is why this is special edition.

​💸 JOIN SPECIAL EDITION now until Halloween night.

see ya inside, homie.

— jessi

p.s. - there’s also a deal i DID take that i’d handle differently now. i'll tell that story too. 👀