10 things that happened to thousands of ppl who decided to take the yap challenge....

1. they revived dead accounts (they were certain it was the algo or a shadow ban ... it wasn't)
2. newbies brought in their first 500 followers
3. people who were procrastinating finally found their voice
4. people who were holding back brought back their edge
5. people who were scared broke through the cringe and realized they *could* do this
6. many turned just a few posts into thousands of followers
7. some resurrected their creativity after ai stole it 🤪
8. some went hella viral adding multi-5 figures of followers from one post
9. people found their niche
10. people launched their products and made money

now i'm gonna shoot my shot for yap 3. i expect all this will happen again for many of you, but here's what i'm adding to the list as what I hope to see!

1. somebody’s gonna land their first brand deal... and actually know what to charge for it, because they heard it from the person who negotiates mine.
2. somebody with like 400 followers is gonna get PAID by a brand to make content for them. no audience required. (that’s UGC. the woman teaching it started on maternity leave with zero following.)
3. somebody’s gonna make their first tiktok shop sale on a product they didn’t even make.
4. somebody's gonna finally have an aha! about how they can package their expertise into a digital offer
5. somebody’s gonna get their first affiliate check for talking about stuff they already use.
6. somebody in a “boring” niche is gonna find out there is a LOT of money in boring. (one of our speakers sells chairs. CHAIRS.)
7. somebody’s gonna finally launch the thing they’ve been “about to launch” for two years and watch money come in for it.
8. somebody’s gonna take the exact same yaps to substack or youtube and get paid for them twice.
9. somebody’s gonna turn DOWN a deal. because they’ll know it’s the wrong one. (yes, i’m telling that story.)
10. a whole bunch of alumni are gonna get back on the horse at the same time. me included.
11. and every one of you is gonna walk into 2027 with an actual content plan instead of posting and praying.

all because people have decided to get their cut of the creator economy and start posting consistently.

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doors close halloween night!

see ya inside, homie.

— jessi