real talk. after yap 1 and 2... i temporarily stopped posting.

not on purpose. i was riding the adrenaline high of the craziest summer of my life, and then my nervous system just... crashed out. oh yea, and i was pregnant. and SO, so sick. whewww. the combo of adrenaline, exhaustion and pregnancy hormones is wild. 🫠

and yes. i am fully aware i’m the girl who just sold $7.5M of “how to create content, how to yap, how to stay consistent.” 🫣 and there i was. couldn’t do it for a few weeks. the irony is not lost on me lol.

getting back on the content horse was HARD. just like it is for you after a break. the overthinking comes back. the “what do i even post” comes back. the cringe comes alllll the way back.

so i did the thing i tell y’all to do. i reached for my own challenge. went back through it like a yapper and let it carry me until i was posting again.

b/c we’re all the same in that way. and that’s one thing i’ve been honest about from the very beginning: i will always show you what i’m doing, what’s working, and what’s not.

which brings me to the thing i’m most excited about this round...

my 2027 content game plan.

first, don’t worry: this changes NOTHING about the core challenge. if you did yap 1 or 2, it’s all still there for yap 3. this isn’t me pivoting. it’s me doubling down on what actually worked... and cutting the stuff that didn’t.

a couple weeks ago i was in a room with a bunch of very strategic business owners, and the thing they kept reflecting back to me was: “you really understand the organic content game.” (meanwhile i still don’t know how to run an ad lol.) so i’m just gonna hand you the whole 2027 plan.

here’s what’s in it:

• what i’m doubling down on - the formats, platforms and habits getting more of my time in 2027
• what i’m ignoring - the stuff i’m done paying attention to, and why
• my content calendar - the mix of posts: what type, how often, when. i’m calling it 3-2-1 and i’ll break the whole thing down inside
• how i got back in the game - after a break, after a crash, while growing a human
• and most importantly: how my content is going to make me money in 2027

i’ve never been shy about that last one ☝️. i’m here to make money. to provide for my family. for my son, and for the little one on the way.

there is no shame in that game >> not for me, not for you, not for any of us. 💪

we can ALL get a cut of the creator economy. and i’m pulling back the curtain on exactly what i plan to do. it’s a bonus, and it’s free when you join this round.

alumni: your upgrade includes this. log in, go to circle, it’s pinned. 🤍

everybody else: i genuinely cannot wait to welcome you into yap nation.

💸 JOIN SPECIAL EDITION​

doors close halloween night. we start nov 1.

see ya inside, homie.

— jessi

p.s. - if you fell off too... no shame. yap challenge will help you get back on. 🤍