i've been sitting with this and finally decided... this is the last time the yap challenge will be $297.

after this round, the price goes up. and i wanna be honest about why - because it's not some fake "act now!!!" pressure thing. there's an actual reason. and the reason is… you guys lol. you talked me into it. 🫣

when i first launched this, i priced it at $297 on purpose. it was the very first run. i wanted it to be a no-brainer, accessible to as many people as possible - and honestly? i didn't fully know yet what i had.

now i do. because round one actually happened. and my inbox filled up with some version of the SAME message, over and over 👇

i chalked the first few of these comments up to a really nice way to offer a compliment, but then they just.kept.coming. i'm sharing them because they're one of the big reasons i changed my mind. when the people who actually went through the thing keep telling you it's worth more than you charged for it… you listen.

so here's the deal, plainly:

• this july round is the last one at $297
• after this, price goes up
• and if you join now, everything is yours to keep - at the lower price

i'm not gonna do a countdown-timer freakout about it. that's not me. but if the only thing holding you back was wondering whether it's worth $297… the people who've done it are literally telling you it's worth more. and you can still get in at the lower number - for a few more days.

doors are open. we start july 1. 👇

save your spot:

see ya inside, homie.

— jessi

p.s. - whatever you decide ... thank you for all the kind words over the last few weeks. it still doesn't feel real.